LVMH partners with Accor for the Orient Express
Accor and LVMH have entered right into a strategic partnership to speed up the event of Orient Specific, a legendary Home synonymous for greater than a century with probably the most unique journey experiences.
Because the inaugural voyage of its practice in 1883, Orient Specific has been taking the invention of the world to new heights for purchasers in the hunt for distinctive and refined adventures. A logo of magnificence and audacity, Orient Specific embodies a way of life that encapsulates the extraordinary and enchantment.
Following its acquisition by Accor in 2022, Orient Specific is creating new iconic ventures for trains, accommodations and crusing ships whose exacting requirements will mirror a unprecedented positioning throughout the journey world. The renaissance of an historic practice and the launch of the primary Orient Specific crusing ship in 2026 would be the subsequent steps on this renewed impetus. In parallel with these launches, Orient Specific will open its first accommodations in Rome and Venice whereas persevering with the selective growth of its international locations.
Beneath the phrases of the agreements signed at this time, LVMH will likely be becoming a member of forces with Accor by way of a strategic funding within the Orient Specific model, within the firm that can function the longer term accommodations and trains, and within the entity that can personal the 2 crusing ships. The primary ship is at the moment underneath development at Chantiers de l’Atlantique, France, and the 2 teams will proceed to go looking collectively for a 3rd companion for this new enterprise.
By contributing to the revival of this iconic model, LVMH will add its distinctive experience in high-quality services and products, illustrated specifically, on the earth of journey, by the Venice Simplon-Orient-Specific practice and the 5 different trains additionally operated by Belmond around the globe. These extraordinary experiences mirror the operational experience and creativity of LVMH Hospitality Excellence on this discipline.
Inside its Luxurious and Life-style division, Accor brings collectively the main assortment of luxurious manufacturers with a century-old legacy within the resort and advantageous eating sectors. The exceptional heritage and historical past of a number of of those manufacturers, together with Raffles, Fairmont and Potel & Chabot, have enabled Accor to rejuvenate the expertise for purchasers in the hunt for excellence and distinctiveness. This imaginative and prescient is on the coronary heart of the Orient Specific undertaking.
Bernard Arnault, LVMH Group Chairman and CEO, stated: “Orient Specific has embodied journey and magnificence since its origins. Its title has develop into a part of our cultural heritage and stays a supply of inspiration for the best artists. Orient Specific epitomizes the artwork of refined residing and the audacity that drives every of our Homes. We’re delighted to be partnering with Accor to speed up the renewal of this journey icon. Every of our teams will carry the very best of its experience to take Orient Specific to the top of the artwork of hospitality.”
Sébastien Bazin, Accor Group Chairman and CEO, stated: “Orient Specific is a legend ever since its creation 140 years in the past, drawing on its roots and its oneiric universe whereas remaining always firmly centered on the longer term. With Orient Specific, Accor is reinventing the artwork of journey, discovery and nice odysseys. With LVMH at this time, we’re opening a brand new chapter on this thrilling journey, with the ambition of exploring new horizons and embodying the audacity and inventive ardour that drive our teams. We’re delighted to enlist LVMH’s uncommon experience to proceed pushing additional the frontiers of this legend and bringing its embodiment to life in an ever extra singular manner.