Philippine Department of Tourism seeks to tie up with more celebrity tourism ambassadors
The submit Philippine Department of Tourism seeks to tie up with more celebrity tourism ambassadors appeared first on TD (Journey Day by day Media) Travel Daily Media.
The Philippine Division of Tourism (DOT) expressed its curiosity to associate with extra international celebrities as tourism ambassadors because it pushes to extend arrivals from key supply markets.
The DOT signed a partnership with South Korean actor Search engine marketing In-guk on Friday, twenty first February, beneath its Philippine Tourism Ambassador (PTA) programme.
On this capability, Search engine marketing will assist promote Philippine tourism in his residence nation.
Tourism secretary Christina Frasco identified: “We’ve already performed it with Japan, with Alan Shirahama. In fact, we’re additionally seeking to our different high supply markets for globally recognized celebrities.”
Selling with the celebrities
The PTA is a DOT-led initiative, applied in tandem with its advertising arm, the Tourism Promotions Board.
It goals to invigorate arrivals, particularly from key markets by collaborating with common personalities from the goal nation.
In 2023, the DOT tapped Japanese movie star Alan Shirahama, a member of the Japanese boy band Exile and is thought for his roles within the J-doramas Daytime Taking pictures Star, Prince of Legend, and One in a Hundred Thousand.
With Search engine marketing, the DOT stated it hopes to maximise the South Korean star’s large following on social media and appeal to extra South Koreans, particularly these from his fan base, to journey to the Philippines.
Frasco has but to determine what market the DOT is focusing on for its subsequent movie star tourism ambassador.
The nation’s high sources for inbound guests are South Korea, the US, Japan, China, Australia, Canada, Taiwan, the UK, Singapore, and Malaysia.
The submit Philippine Department of Tourism seeks to tie up with more celebrity tourism ambassadors appeared first on Travel Daily Media.