Minor Hotels expands portfolio with four new brands
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International resort operator Minor Accommodations introduced the strategic enlargement of its model portfolio with the addition of 4 new resort manufacturers, together with the group’s first delicate manufacturers.
The newly launched manufacturers will assist Minor Accommodations’ continued progress by enabling it to broaden into new markets and supply distinctive hospitality choices throughout the posh, premium and choose segments.
These manufacturers will be part of Minor Accommodations’ present portfolio of resort manufacturers which at present include Anantara, Elewana Assortment, Tivoli, NH Assortment, Avani, nhow, NH, and Oaks.
Likewise, these will replicate the group’s dedication to providing its companions and visitors a broader vary of name propositions, notably within the fast-growing delicate model phase.
New to the Minor Accommodations portfolio
- The Wolseley Accommodations Rooted within the heritage of the enduring Piccadilly restaurant, The Wolseley Accommodations is a luxurious model that blends British magnificence with European aptitude and world affect. Every resort is a timeless sanctuary the place rituals are refined, tales are bespoke, and indulgence is obtainable with sincerity and style. With unerring consideration to element and design, The Wolseley Accommodations create elegant, immersive areas that hum with the rhythm of cosmopolitan life;
- Minor Reserve Assortment A luxurious delicate model, Minor Reserve Assortment is for travellers who search extraordinary stays that remember private expression and refined distinction. Every property is a world of its personal, chosen for its rarity and skill to supply one thing singular that visitors can’t discover elsewhere. Minor Reserve Assortment properties elevate each visitor’s journey by crafting considerate, tailor-made stays that stability innovation and time-honoured hospitality;
- Colbert Assortment Colbert Assortment, a delicate model within the premium phase, will embody a world assortment of impartial accommodations designed for these fuelled by a ardour for culinary excellence and real social connection. Every resort expresses its individuality by way of curated experiences, from insider-led itineraries to story-rich eating and gatherings that convey individuals collectively; and
- iStay Accommodations iStay, a choose phase model, affords stays which might be enjoyable and inexpensive, comfy and handy, delivered with minimal fuss. Company can count on a refreshing, budget-friendly resort expertise with seamless service, a superb evening’s sleep, and the newest tech on this planet’s most liked cities.
Ongoing evolution
The enlargement of Minor Accommodations’ model portfolio follows the evolution of the Minor Accommodations masterbrand in March 2025.
The launch of the umbrella model platform is accompanied by vital funding within the group’s digital infrastructure and distribution methods, in addition to a simplified loyalty proposition underneath a single Minor DISCOVERY programme.
Right now, the Minor Accommodations consumer-facing masterbrand supplies the group a stronger basis to introduce new manufacturers, improve proprietor worth, and ship seamless experiences for its visitors globally.
In line with chief industrial officer Ian Di Tullio: “Now we have meticulously crafted every new model to seize particular alternatives out there, enabling us to satisfy the evolving wants of contemporary travellers and house owners alike. By increasing our model providing to deal with new segments, we’re empowering our companions, delighting our visitors, and accelerating our world progress technique. These further manufacturers are instrumental in serving to us attain our progress goal of 850 properties by the top of 2027.”
At current, Minor Accommodations can be in energetic discussions concerning improvement alternatives for every of its manufacturers.
The primary property bulletins for The Wolseley Accommodations, Minor Reserve Assortment, Colbert Assortment, and iStay are anticipated within the coming months.
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