Selangor launches official campaign portal for Visit Selangor Year 2025
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Selangor formally launched its digital marketing campaign portal and launched its official mascot Spark the Firefly on Saturday, twenty first December.
The grand launch held as a precursor to Go to Selangor Yr (VSY) 2025 passed off throughout the VSY 2025 Competition and Live performance on Saturday at Setia Metropolis Park.
Officiated by Menteri Besar Dato’ Seri Amirudin Shari, the occasion was a part of a three-day celebration.
The marketing campaign goals to place Selangor as a premier tourism vacation spot, showcasing the state’s various cultural heritage, scenic landscapes, and vibrant arts scene.
That stated, the portal serves as a one-stop platform for vacationers, offering important journey info, itineraries, and updates about upcoming occasions all year long.
Objectives to attain
State government councillor for native authorities, tourism, and New Village growth Ng Suee Lim highlighted the strategic significance of VSY 2025 in advancing the targets of the First Selangor Plan, which is about to conclude in 2025.
Ng stated: “This RM8 million allocation for the VSY 2025 marketing campaign underscores our dedication to boosting Selangor’s tourism sector as a key driver of financial development. By way of this funding, we purpose to draw eight million vacationers by 2025, producing an estimated RM11.7 billion in tourism receipts and creating new job alternatives all through the state.”
He additional introduced that the state authorities has agreed to scale back leisure taxes and grant duty-free standing to native artists all year long.
These measures purpose to foster a thriving arts and cultural scene, positioning Selangor as a regional hub for creativity and leisure.
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